2 Aardvarks Marketing and Project Consultant, Jane Showell, has some tips about using external consultants to help with marketing in museums, following a discussion during #museumour. Jane works on both sides of the fence - she is also Marketing Manager at Luton Culture. This blog originally appeared on cultureincolour.com.
I’ve met a lot of user experience professionals, and read about the work of many others. I think many of the people that do this job are driven by a desire just to make things better. They become genuinely frustrated by badly thought-out interfaces and their motivation is generally to make the world a better place in some small way.
When you look at a business level, there is a growing recognition that providing good UX in your product or website has some serious commercial benefits. Making it easy and pleasurable to use is likely to lead to increased customer satisfaction, which in turn can achieve greater brand loyalty or stickiness. In terms of sales, good UX can give the competitive edge over other products with similar functionality and if your users love it, they will recommend it to others.
Ian Showell is Consultant Business Analyst and Project Manager for 2 Aardvarks Ltd working with a number of clients on travel industry system development and process improvement projects