Imagine you are a genius. Well, perhaps you don’t have to imagine because you are actually a genius, but anyway... You are a genius, and you come up with a great idea for a product. An idea so great, so new, so spellbindingly different to anything that anyone has encountered before, that you think you are on to an absolute bona fide winner. You beaver away in your workshop or laboratory (or perhaps underground lair if you are an evil genius) and you come up with a prototype of your product. Immediately you rush out into the street and show your newly invented flying machine to the first passer-by you meet.
Ian Showell is Consultant Business Analyst and Project Manager for 2 Aardvarks Ltd working with a number of clients on travel industry system development and process improvement projects